Your Logo or letterhead at the top

For Immediate Release: Contact Person:
Date (day of the week, date spelled out) Phone/Email

Headline (one line, bold, compelling words that grab media’s attention)

Subhead (one line – additional detail expanding on headline)

Location in caps followed by Lead (for example: GUILDERLAND) Lead – Who, What, Why, When, Where.

Body – Additional details – 3 sentences – short paragraph.

Quotes – Meaningful, How a person speaks, From you or your clients.

Boilerplate – 2 or 3 sentences about your company – who you are, what you do.

Call to Action – visit our website for more details. Call this number for more information. Buy tickets online at…

*If applicable – State if photos/video is available upon request.

# # #

(number symbols centered shows the end of the release)

Reporters, assignment editors, news directors are busy. Keep it to one page.

Short, snappy, to the point…Why should they care?