Print Advertising is found in many places and in many forms. Print Advertisements include any stock printed materials, from stationary and envelopes, to brochures and menus, business cards and collateral literature. Print media is often distributed via mass mailings and should be sized to conform for best postage requirements.
Print Advertisements are often placed in newspaper, direct mail, on menus and box tops (ex. pizza box tops) Thousands of print ads run daily in newspapers and periodicals that you can target to reach your ideal consumer audience. There are weekly and monthly magazines and coupon placement services that can help promote your brand and drive in new customers.
When people are reading publications, they have a tendency to be receptive to new information. The age, gender and lifestyle of the consumer can be targeted based on the demographic reach of the publication.