Digital Advertising is all about getting your website found and driving traffic to your desired destination. Often this is a Landing Page with special offers or incentives. The primary device for digital media advertising is the Internet.
To reach your audience with digital marketing you can employ:
- Search Engine Marketing (Paid Search)
- Search Engine Optimization
- Remarketing Advertisng
- Display Advertising
- Pay Per Click (Google Adwords)
- Social Media Marketing
- Email Marketing
- Pandora Radio Marketing
- Cell Phone Text Marketing
Search engine marketing is also referred to as pay-per-click advertising. These are the text ads that run along the top, side and bottom of the page when someone conducts a search using their favorite search engine. When an Internet surfer clicks on the ad, the company placing the ad is charged a fee for that click.
Content ads are digital ads, video, text, display, or banners. These ads are on the same page as relevant content. Many placement services allow for selection of particular sites or subject matter to further refine your target audience.
Remarketing ads can be in any format, they follow users that have exited your site and keep inviting those users to return (to complete a purchase, fill out a request or interact).